Borja Bartolomé Carrión

Sr. Business Development Manager (Digital/Online/E-Commerce)

Work Experience

  • Since July 2015

    Sr. Business Development Manager, EU, Corporate Gift Cards

  • November 2013 - July 2015

    Sr. Business Development Manager, DACH, Corporate Gift Cards

  • June 2012 – November 2013

    Business Development Manager at iCrossing, part of Hearst Corporation

    Primary responsibilities of acquiring new key accounts and developing existing global partnerships across Europe working with cross-functional teams and selling to senior-level manager. Acquisition of potential key accounts in the European region targeting Fortune 500 and top EU-based multinational companies. Devising strategic and operational approaches to increase European revenue growth based on market and trend analysis.

  • July 2010 – June 2012

    Sales Manager e-commerce Spain at Microsoft Deutschland GmbH

    Exceeded monthly sales quotas on a consistent basis with a high level of customer retention and loyalty.+100% portfolio growth, being a top performer in the sales department, developed and optimized over 250 accounts. Grown key accounts and improved pan-European deals by up and cross-selling different CPC, CPM and CPA integrations. Reduced restrictive budgets (account cappings that were reached during the month) so as to exceed the established quota. Optimized ROI of several key categories by leading projects with cross-functional departments (SEO, SEM, SMM, Finance). Owner project of the new ticketing category, achieving a CPC-based partnership with the leading company in Spain. Attended industry event fares, exhibitions and trade shows to represent Ciao product.

  • August 2009 – July 2010

    Sales Manager Spain and Latam at DEGOS Dental GmbH

    Launched business in Spain and Latin America working hand in hand with the CEO-Founder. Undertook market analysis and searched for partnerships in Spain and Latin America. Self-generated leads, prospected and qualified to ensure high quality pipeline was maintained via cold calling and email. Technical account manager and consultative sales, prepared clients for new product initiatives and launched those onto the market. Conducted training interns on product characteristics and requirements, as well as selling techniques. Involved in the recruitment and training process of new staff as well as development of marketing strategies for the company.

Education

  • 2011-2012

    Universitat de Barcelona

    Master in Sales Management and Marketing (Distance learning)

  • 2004-2009

    Universitat Politècnica de Catalunya

    Industrial Engineering BA

General skills


    ✔ Working on own initiative, solid team player
    ✔ Thinking innovatively, systematically, goal oriented
    ✔ Good communication, phone and presentation skills
    ✔ Success establishing accounts with excellent levels of retention and loyalty
    ✔ Ability to understand customer needs and values, being a good problem solver
    ✔ Strong prioritization skills, tenacity to deliver on time every time
    ✔ +1000 Contacts in Linkedin, building and maintaining relationships with key decision makers

    Online Marketing


      ☆ Digital / Online Marketing Strategy
      ☆ E-Commerce Consulting
      ☆ Search Engine Marketing SEM
      ☆ Search Engine Optimization SEO
      ☆ Social Media Marketing SMM
      ☆ Affiliate Marketing
      ☆ Mobile and Local Marketing
      ☆ Creative and User Experience Design (UX)
      ☆ Measurement & Optimization